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Utilizing social media to gather nutritional data for public health policies

James Wick*

In the UK, there is no consistent, systematic measuring of food and nutrient intake by region. Our objective was to provide a way to assist policy makers in monitoring the dietary habits of the neighborhood's residents. This study's objective was to determine whether it was possible to get a sizable sample quickly and regionally utilising social media and online platforms to gather dietary data. A regional sample of people was recruited utilising a Facebook (FB) boost strategy to complete a quick online survey and a full assessment of their dietary consumption the day before using myfood24. The Facebook posts were promoted for 21 days, reaching 76.9k people.

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