“广告”和“广告”是指提供空间来宣传产品或服务以换取付款或其他报酬。在线广告的示例包括横幅、按钮和任何其他类型的促销考虑因素，固定或动画，带有或不带有超链接。
“编辑内容”是指非广告内容。
“学术出版物”是指经过同行评审、以医生为中心、主要针对医生受众提供基于科学和研究的内容的出版物。
“赞助”是指为印刷和在线出版物、产品和服务提供无限制的教育补助金或其他捐款，以协助出版物、产品或服务的制作或推广。作为回报，赞助商的支持在指定时间内得到公开认可
普尔苏斯集团 actively solicits advertising and sponsorships in relation to its online and print publications in recognition of the benefits such advertising brings; however, the attainment and credibility of 普尔苏斯集团 and its members shall be the overriding consideration in all advertising activities. It is in the best interests of 普尔苏斯集团, its advertisers and sponsors to ensure that the products remain a trusted, credible source of information for physicians and others. Advertising opportunities are only pursued provided they do not impede editorial independence, institutional integrity and consistency with 普尔苏斯集团’s mission and values. Advertisers will not be permitted to exert any influence on the content of our products.
Although readers, sponsors and advertisers may be provided with general information about the editorial content of an upcoming publication (eg, theme issues, clinical practice guidelines, continuing series, supplements, conference proceedings), specific details about the content are confidential until publication.
The appearance of advertising or sponsorship in accordance with these policies is neither a guarantee nor an endorsement of claims made for a product or service, nor an endorsement of a manufacturer, distributor or promoter of a product or service.
普尔苏斯集团 reserves the right of final approval of all advertising and the right to refuse any advertisement. 普尔苏斯集团 will not accept advertisements for products or services that compete with those offered by 普尔苏斯集团 nor will we accept advertising for products that violate 普尔苏斯集团’s policies or values. Advertising space will not be sold on condition that specific editorial content will be subsequently produced. Acceptance of any advertisement by 普尔苏斯集团 does not indicate that the advertisement is compliant with applicable legislative or regulatory requirements. It is the responsibility of the advertiser to ensure compliance with all applicable legislative and regulatory requirements.
Advertisements are accepted and published on the warranty of the agency and the advertiser that both are authorized to publish the entire content and subject matter of the advertisement.
All advertisements must clearly identify the advertiser by trademark or signature.
A distinction is maintained between advertising and editorial content. All advertising, including advertorials, must be clearly identifiable as advertising, and must not be confused with editorial content in format or appearance.
Any reference to 普尔苏斯集团 or any of its products in advertisements is subject to previous written approval of 普尔苏斯集团 in each case.
The fact that an advertisement has appeared in a publication, product or service shall not be referred to in collat-eral advertising.
Advertisements in each of the following categories will be considered.
1) Pharmaceutical Advertising – Advertisements for prescription or non-prescription drug products, biologicals ornatural health products.
Eligibility
2) Healthcare Advertising (Non-pharmaceutical) – Advertisements for medical devices, non-pharmaceutical products or services provided by pharmaceuticalmanufacturers, healthcare-related organizations or associations (including government) and other healthcare-related products (e.g. EMR software)
Eligibility
3) Non-healthcare Advertising – Advertisements for any organization, product or service that is not included in either of the two prior categories.
Eligibility
Placement of advertising will be governed by the core principles.
Placement of editorial content adjacent to advertising on the same products or topics is avoided whenever possible in scholarly publications. When a scholarly publication uses designated pages for repeat features (eg, the lead editorial or to highlight articles of interest in the journal) any placement of advertisement adjacent to related editorial content should be regarded as coincidental. Exceptions may be necessary when a publication dedicates signifi-cant editorial space to a particular theme or clinical issue; however, such exceptions will not impede the core principles.
Advertisements for products and services are eligible to be placed adjacent to editorial content on the same topic in consumer and professional publications, provided there is no resonable inference of a commercial connection or relationship between the product or service being advertised, the manufacturer of the products or services and the editorial content of 普尔苏斯集团.
Eligible advertisements may appear on www.pulsus.com. Acceptable formats include banner ads and sponsored links. Placements will be considered at the discretion of 普尔苏斯集团.
Advertising will also be considered for placement in connection with licensed content that 普尔苏斯集团 makes available to third parties.
The advertisement may function as a link or may contain a link to another website. The user must not be sent to another website unless they choose to do so by clicking on the advertisement link. The destination website will appear so that it is apparent to the user that they have left Pulsus (eg, by open-ing a new window or tab for the destination website). The content of the destination website must relate to the product or service presented in the advertisement. If the advertisement links to a page not on www.pulsus.com, the page will be reviewed prior to acceptance of the advertisement. Any website to which an advertisement is linked must comply with the laws and regulations of Canada.
普尔苏斯集团 不对目标网站提供的内容负责，也不保证目标网站的可用性（用户查看目标网站内容的能力）。普尔苏斯集团 保留不链接或删除其他网站链接的权利。
